Privacy Policy

As a dental practice, we are a Covered Entity under the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) — including your name, date of birth, dental records, treatment history, and insurance details — is governed by our separately issued Notice of Privacy Practices (NPP), which is provided to every patient at their first appointment and available upon request at the front desk.

We use and disclose PHI only as permitted by HIPAA: for treatment, payment, and healthcare operations, or as otherwise authorized by you in writing. We never sell your health information.

When you visit PleasantSmilesLV.com we may collect:

• Contact & appointment request data — name, email address, phone number, preferred appointment time, and any notes you submit through our online forms.
• Payment information — if you submit a bill payment through our site, payment card data is handled directly by our PCI-compliant payment processor; we do not store card numbers.
• Usage data — pages viewed, referring URL, browser type, device type, and approximate location (city/region level), collected via analytics tools.
• Communication preferences — if you opt in to SMS appointment reminders, we record that consent together with the date and disclosure shown at the time of opt-in.

• Confirm and manage appointment requests
• Respond to inquiries sent through our contact form
• Send appointment reminders by phone, email, or SMS (only with your consent)
• Process bill payments
• Improve website performance and user experience
• Comply with legal and regulatory obligations

We do not use your information for cross-site behavioral advertising or sell it to third-party marketers.

If you provide your mobile number and check the SMS consent box on our appointment or contact form, you agree to receive text messages from PleasantSmiles about your appointment (confirmations, reminders, and follow-ups). Message & data rates may apply. Message frequency varies. Reply STOP at any time to opt out. Reply HELP for assistance.

Your mobile number will never be shared with third parties for their own marketing purposes.

Our website uses cookies and similar technologies to remember your preferences, analyze traffic, and measure the effectiveness of our pages. You can control cookies through your browser settings. Disabling cookies may limit some functionality (such as the appointment request form).

We may use the following categories of cookies:

• Strictly necessary — required for the site to function.
• Analytics — help us understand how visitors use the site (e.g., page views, session duration).
• Functional — remember choices you make, such as language preferences.

We work with reputable third-party vendors to operate our website and practice, including:

• Google Maps — embedded map on our contact page (governed by Google's Privacy Policy)
• Analytics providers — aggregated, anonymized website usage data
• Payment processor — PCI-DSS compliant card processing; we never store full card numbers
• Appointment scheduling platform — to manage online booking requests

Each vendor is required to handle your data in accordance with applicable law and their own published privacy policies.

We retain website inquiry and appointment request data for as long as necessary to fulfill the purpose for which it was collected, and as required by applicable law. Dental records are retained in accordance with Nevada state law and HIPAA requirements.

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing or SMS communications at any time
• Lodge a complaint with a supervisory authority

For requests related to your dental records or PHI, please contact our office directly — these rights are governed by HIPAA and our Notice of Privacy Practices.

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Continued use of our website after any change constitutes your acceptance of the updated policy.

Questions about this Privacy Policy or how we handle your information? Reach us at: